The Association of Kenya Insurers today released findings from a study on the state of the bancassurance market in Kenya. The study showed the channels’ gross written premium grew from KSH19.5 billion in 2019 to KSH35 billion in 2023, representing a 79.4% growth. During the same period, the Bancassurance distribution channel market share grew from 8.4% to 10%.

While bancassurance experienced strong growth in premiums, the claims equally surged from KSH6.5 billion to KSH14 billion d...

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