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Youth are seen as a significant segment that can boost insurance penetration in the country given their population numbers. Insurers have an opportunity to create a foundation and build loyalty to provide insurance coverage throughout their lifetime.
It is with this in mind that in 2013, AKI carried out a survey on youth needs assessment and disseminated the same to the industry. In 2016, AKI reviewed the market to determine which insurance products member companies have developed that are targeting the youth. Few products stood out. AKI went further and gathered information from different sources that will add value to the initial findings and provide insights that will help unlock this potential area.
Read the full Youth and Insurance paper here